Location: Hampstead
Salary: £30,000 - £35,000 ( Based on Experience and qualifications)
Hours:
Monday to Thursday: 9:00am - 6pm
Friday: 9am - 5:30pm
A Social Media Content Executive is needed to join a friendly in-house marketing team with an international property consultancy and interior design firm with multiple offices across London, Hong Kong, Singapore, Malaysia, India, and mainland China.
In this exciting opportunity, our client is seeking a candidate with a love and grasp of London life with experience working in a digital marketing or social media role – preferably within the property sector but they will consider experience from other sectors.
Good grammar and the ability to develop compelling content, both written and visual, are essential for this role which is a varied position and you will be responsible for but not limited to the following:
ROLE AND RESPONSIBILITIES:
Content Writing
Developing ideas and writing a wide range of content for brand and project campaigns including long-form editorials, blogs, content marketing articles and innovative mixed-media short-form content for regular social media posts
Producing branded content for digital adverts, webpages, e-marketing newsletters & social media platforms
Writing engaging webinar speeches using business insights, market intel and wider industry research
Responsible for creating and distributing engaging multiplatform content tailored to our target audiences, keeping marketing messages consistent and in line with company style, language and voice.
Web Marketing
Website management; working alongside the digital team to grow organic traffic and generate leads drawing insights from regular reporting and knowledge of website optimisation.
Writing, planning and project management of new website content including campaign, promotional, informative and navigation content.
Working with the international marketing team assisting in the provision of regionalised content, tailored to specific international audiences.
Deliver analysis and insight on published content with recommendations for future content enhancements.
Provide assistance with the development of high-quality digital marketing collateral, including sales and promotional literature, e-flyers and factsheets. Ability to provide direction regarding the design and execution of collateral working with internal and third-party designers.
Putting together campaign budget proposals.
Digital Marketing Campaigns
Work with web agencies to deliver high-performing campaigns to support lead generation, with a focus on planning, concept development and execution.
Ability to take ownership and work unsupervised to drive campaigns to market, maximising ROI.
Ability to create content and assets for digital use including initiatives for infographics and video content.
E-marketing
Preparing content for regular campaign-based emailers and newsletters to our databases.
Video Marketing
Scripting & storyboarding of corporate/promotional/informational/social videos including briefing/liaising with photographers/videographers. Working with video editors on post-production. Amplifying reach of videos.
SKILLS & REQUIREMENTS:
Exceptional written and verbal communication skills in English
At least 2 years of experience working in a content marketing or similar role
Good listening skills and ability to work in a team
An evident record of creative and engaging copywriting skills
Strong experience in the full creative process - briefing, planning, developing, execution and evaluation
Experience working with WordPress, CMS, CRM and e-marketing systems
Working knowledge of design tools including Adobe Creative Suite (Photoshop, InDesign) would be ideal but not essential.
The ideal candidate should possess (at least) Grade A at GCSE English Language /equivalent and have at least two years of experience working in a content role and possesses demonstrative skills that they can perform this job. A writing test will be given at the interview stage.